Developing successful sport marketing plans

"In Developing Successful Sport Marketing Plans, author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop an effective sport marketing plan. With Developing Successful Sport Marketing Plans, students as well as professionals can use the well-defined, industry-proven protocol to construct successful marketing plans! Book jacket."--Jacket

Includes bibliographical references (pages 129-132) and index

"In Developing Successful Sport Marketing Plans, author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop an effective sport marketing plan. With Developing Successful Sport Marketing Plans, students as well as professionals can use the well-defined, industry-proven protocol to construct successful marketing plans! Book jacket."--Jacket

[WorldCat (this item)]

Access-restricted-item true Addeddate 2018-05-24 12:17:41 Bookplateleaf 0008 Boxid IA1195811 Camera Sony Alpha-A6300 (Control) Collection_set china External-identifier urn:oclc:record:1148811278
urn:lcp:developingsucces0000stot_l4b4:lcpdf:0eb9d9f9-c0b7-49ce-a7e5-dec929dde93e
urn:lcp:developingsucces0000stot_l4b4:epub:29c52c0d-4d29-4a7a-a9d9-1ac3be710a62 Foldoutcount 0 Identifier developingsucces0000stot_l4b4 Identifier-ark ark:/13960/t88h5fp1c Invoice 1213 Isbn 1885693249
9781885693242 Lccn 00134384 Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.17 Openlibrary_edition OL6801772M Openlibrary_work OL4326785W Page_number_confidence 100 Page_number_module_version 1.0.5 Pages 158 Ppi 300 Republisher_date 20180529152759 Republisher_operator republisher7.yunnan@archive.org Republisher_time 507 Scandate 20180524140954 Scanner ttscribe17.hongkong.archive.org Scanningcenter hongkong Tts_version v1.58-final-25-g44facaa